Webinar content
- Big promise and title
- 3 teaching points, each breaking a false belief
- Full webinar script and designed slides
- Offer stack and deadline
Ads & Funnels · Webinar Funnel
When your offer needs explaining before anyone will buy, a webinar teaches buyers how to think about the problem and sells your $2,000–$5,000 offer right on the event. We script the webinar, design the slides, write the pages and emails, and script, edit and run the ads that fill it.
From registration to sale
Live or automated, the event works the same way: 1 big promise, 3 teaching points, and an offer with a clear deadline.
Invites your buyer to a free training on their problem.
A registration page built around 1 big promise.
Email and text reminders that get people to show up.
3 teaching points that break false beliefs, then the offer.
The replay and reminders for 3 to 5 days, until the deadline.
The funnel build
Media buying, included
Registrations are only the start. We optimize the ads on who shows up and who buys, not on cheap sign-ups.
Registration campaigns on Facebook and Instagram, testing several hooks and angles at once.
Budgets, audiences and creative managed daily, judged on cost per sale rather than cost per registration.
Video and static ads, scripted and edited in-house, refreshed every 2 to 4 weeks.
Ads to registrants who missed it, attendees who didn't buy, and replay viewers before the deadline.
Pixel and Conversions API installed, with attendance and sales sent back to the platform.
Ad copy reviewed for platform policy, including special ad categories for finance, insurance and housing.
After the event
So the follow-up is part of the build, not an afterthought.
Reported weekly
Registrations, attendance rate, offer conversion and cost per sale.
The replay goes out for 3 to 5 days, with reminders up to the deadline.
Anyone who starts checkout or asks a question hears back within 5 minutes.
Attendees who don't buy move into an ongoing newsletter until they're ready.
On a 30-minute call we'll look at your numbers and tell you which channel will add the most profit to your business.
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